SPOT

Spotify Technology S.A. is the world's largest music streaming platform by number of subscribers, offering access to millions of songs, podcasts, and audiobooks. The company operates in a freemium model with an ad-supported tier and premium subscriptions. Spotify serves over 600 million monthly active users, including over 200 million premium subscribers, across more than 180 markets. The company has invested heavily in podcasting, acquiring studios like Gimlet Media and The Ringer, and securing exclusive deals with major creators. Spotify's recommendation algorithms and personalized playlists like Discover Weekly and Wrapped have become cultural touchpoints. Founded in 2006 by Daniel Ek and Martin Lorentzon in Stockholm, Sweden, Spotify went public in 2018 through a direct listing on the NYSE. The company continues to expand into audiobooks, video podcasts, and new creator monetization tools.