Polestar Automotive Holding UK Limited
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About
Polestar Automotive Holding UK Limited designs, develops, and manufactures premium electric performance vehicles. Headquartered in Gothenburg, Sweden, with additional operations in the United Kingdom and China, the company was established in 2017 as a standalone electric vehicle brand jointly owned by Volvo Car Corporation and Geely Holding. Polestar currently produces three models: the Polestar 2 fastback sedan, the Polestar 3 luxury SUV, and the Polestar 4 SUV coupe. The company operates through a direct-to-consumer business model, selling vehicles online and through strategically located retail spaces called Polestar Spaces, while leveraging partnerships for manufacturing and distribution. Polestar vehicles are manufactured in facilities in China and the United States, with production of the Polestar 3 commencing at Volvo's South Carolina plant in 2024. The company maintains a global presence across North America, Europe, and Asia-Pacific markets. In 2022, Polestar completed its public listing through a merger with Gores Guggenheim, Inc., a special purpose acquisition company. The brand positions itself in the premium electric vehicle segment, competing with established luxury automakers and EV-focused manufacturers. Polestar emphasizes sustainable materials, minimalist Scandinavian design, and performance-oriented engineering as key differentiators in its product development approach.