PRTH

Priority Technology Holdings, Inc. provides integrated financial technology solutions and payment processing services to businesses, merchants, and consumers across the United States. Headquartered in Alpharetta, Georgia, the company operates through three primary segments: Consumer Payments, Commercial Payments, and Integrated Partners. Its Consumer Payments division offers point-of-sale systems, payment processing, and merchant acquiring services to small and medium-sized businesses across various industries including retail, hospitality, and healthcare. The Commercial Payments segment delivers B2B payment solutions, including accounts payable automation and vendor payment management systems. Through its Integrated Partners channel, PRTH embeds payment solutions into software platforms via strategic partnerships with independent software vendors. The company serves approximately 200,000 business locations and processes billions of dollars in payment volume annually. PRTH has expanded its capabilities through strategic acquisitions, including the purchase of Plastiq in 2023, which strengthened its commercial payments offerings. The company operates a hybrid distribution model combining direct sales with ISO (Independent Sales Organization) partnerships, enabling broad market reach while maintaining customer relationships. Priority Technology differentiates itself through vertical-specific solutions tailored to industries such as education, government, and professional services, along with its unified commerce platform that integrates payment acceptance, business management tools, and financial services into comprehensive solutions for its merchant clients.