PRSU

Pursuit Attractions and Hospitality, Inc. operates a collection of attractions, hospitality properties, and recreational experiences primarily in iconic natural locations across North America. Headquartered in Toronto, Canada, the company functions as a subsidiary of Viad Corp and manages a portfolio that includes hotels, lodges, recreational attractions, retail shops, food and beverage outlets, and transportation services. Pursuit's holdings are concentrated in and around destinations such as Banff and Jasper in the Canadian Rockies, Glacier National Park in Montana, and Alaska's Kenai Peninsula. The company operates the FlyOver attraction experience, featuring flying theater rides in locations including Vancouver, Las Vegas, Toronto, Reykjavik, and Chicago. Pursuit's business model centers on creating experiential travel offerings that combine accommodation, outdoor activities, and immersive attractions to serve the adventure tourism market. The company employs approximately 3,000 seasonal and year-round staff across its properties. Recent developments include continued expansion of the FlyOver brand into new markets and ongoing infrastructure investments in its mountain hospitality assets. Pursuit positions itself as a curator of transformative travel experiences in bucket-list destinations, leveraging its real estate footprint in gateway locations to major natural landmarks. The company serves both leisure travelers and tour groups seeking authentic outdoor and cultural experiences.