PRPL

Purple Innovation, Inc. designs, manufactures, and markets premium comfort products built around its proprietary Hyper-Elastic Polymer technology. Headquartered in Lehi, Utah, the company operates primarily in the direct-to-consumer mattress and bedding industry, offering mattresses, pillows, cushions, sheets, and platform bases. Purple sells its products through its e-commerce platform at Purple.com, third-party online retailers including Amazon, and wholesale partners such as Mattress Firm, Macy's, and Rooms To Go. The company also operates its own showrooms and retail locations across the United States. Purple's signature GelFlex Grid technology differentiates its products in the competitive sleep market, positioning the brand as an innovative alternative to traditional memory foam and innerspring mattresses. The company operates manufacturing facilities in Utah and Georgia, maintaining control over its production process. In recent years, Purple has expanded its product portfolio beyond mattresses to include a broader range of comfort products, including seat cushions and pet beds. The company went public through a reverse merger with Global Partnership Acquisition Corp in 2018 and trades on NASDAQ. Purple faces competition from both legacy mattress manufacturers and newer direct-to-consumer brands in the increasingly crowded online mattress market.