PRKS

United Parks & Resorts Inc. operates a collection of twelve regional theme parks across the United States, offering entertainment experiences centered on marine life, thrill rides, and animal interactions. Headquartered in Orlando, Florida, the company's portfolio includes well-known brands such as SeaWorld, Busch Gardens, Aquatica, Discovery Cove, and Sesame Place. The company serves approximately 22 million guests annually and employs roughly 8,000 full-time team members, expanding to over 20,000 during peak seasons. Its business model generates revenue primarily through admissions, in-park food and merchandise sales, and corporate partnership programs. United Parks operates facilities in Florida, California, Texas, Virginia, and Pennsylvania, positioning itself as a significant player in the regional theme park industry. The company distinguishes itself through zoological and marine animal collections, housing one of the largest collections of marine mammals in North America. In recent years, the organization has invested substantially in capital improvements, launching new attractions and expanding existing properties to drive attendance growth. The company rebranded from SeaWorld Entertainment to United Parks & Resorts in 2024, reflecting its diversified portfolio beyond marine parks. United Parks competes with major entertainment operators while maintaining a unique focus on combining animal experiences with traditional theme park attractions, targeting family audiences seeking educational and entertainment value.