Primerica, Inc.
Key Metrics
Market Snapshot
About
Primerica, Inc. operates as a distributor of financial products to middle-income households in North America. Headquartered in Duluth, Georgia, the company markets its products and services through a network of approximately 130,000 independent licensed sales representatives across the United States, Canada, and Puerto Rico. Primerica's core offerings include term life insurance products underwritten by its insurance company subsidiaries, mutual funds, annuities, and other investment products through its broker-dealer subsidiary, PFS Investments Inc. The company also provides consumer loans, auto insurance referrals, and prepaid legal services. As one of the largest independent financial services marketing organizations in North America, Primerica focuses on serving families who typically lack sufficient financial protection and savings. The company operates through three primary business segments: Term Life Insurance, Investment and Savings Products, and Corporate and Other Distributed Products. Primerica went public in 2010 after separating from Citigroup and has since maintained its multi-level marketing business model, recruiting and training representatives who earn commissions on product sales. The company reported serving over 5 million client investment accounts and maintaining more than 11 million life insurance policies in force, generating annual revenues exceeding $2.5 billion through its distribution network.