POWW

POWW (American Outdoor Brands, Inc.) designs, manufactures, and distributes outdoor recreation and lifestyle products for shooting sports enthusiasts and outdoor adventurers. Headquartered in Columbia, Missouri, the company operates through two primary segments: Outdoor Products and Shooting Sports. Its portfolio includes leading brands such as BOGgear shooting rests, Caldwell shooting accessories, Wheeler gunsmithing tools, Meat! processing equipment, and UST survival gear. The company serves consumers through traditional retail channels, e-commerce platforms, and direct-to-consumer sales. POWW emerged as an independent entity in August 2020 following its spinoff from Smith & Wesson Brands, Inc., allowing it to focus exclusively on outdoor accessories while avoiding the firearms manufacturing sector. The company operates manufacturing and distribution facilities across multiple U.S. locations and maintains an international presence. In recent years, POWW has pursued an acquisition-driven growth strategy, expanding its brand portfolio and product categories within the outdoor recreation market. The company employs approximately 700 people and generates annual revenue in the range of $300 million. Its business model emphasizes innovation, brand building, and operational efficiency across diverse product lines that complement shooting sports, hunting, camping, and outdoor activities. POWW positions itself as a consolidator in the fragmented outdoor accessories market, targeting growth through both organic initiatives and strategic acquisitions.