PLTK

Playtika Holding Corp. develops and operates free-to-play mobile and online games with a focus on casual and casino-themed entertainment. Headquartered in Herzliya, Israel, the company was founded in 2010 and has grown into one of the world's leading mobile gaming enterprises with approximately 3,900 employees across multiple studios worldwide. Playtika's portfolio includes popular titles such as Slotomania, Bingo Blitz, Caesars Slots, June's Journey, and Solitaire Grand Harvest, which collectively attract millions of daily active users. The company operates on a live operations business model, continuously updating games with fresh content, features, and in-game events to drive player engagement and monetization primarily through in-app purchases. Playtika generates annual revenue exceeding $2.5 billion and maintains a strong presence in the social casino and casual gaming markets. The company has expanded its portfolio through strategic acquisitions, including Supertreat (Board Kings), Wooga (June's Journey), and Reworks (Redecor), diversifying beyond its casino game origins into narrative and puzzle genres. Playtika leverages its proprietary technology platform and data analytics capabilities to optimize game performance and player retention across its titles. The company went public on NASDAQ in January 2021 and continues to invest in both organic game development and M&A opportunities to strengthen its market position in the competitive mobile gaming industry.