PLBY

PLBY Group, Inc. operates as a lifestyle and pleasure company, managing one of the most recognized brands globally alongside a portfolio of consumer products and digital commerce businesses. Headquartered in Los Angeles, California, the company operates through three primary segments: Sexual Wellness, Style & Apparel, and Digital Subscriptions & Content. The Sexual Wellness division includes brands such as Lovers, Pleasures, and Dream, offering intimate products through both retail locations and e-commerce platforms. The Style & Apparel segment encompasses Playboy-branded apparel and accessories sold through licensing partnerships and direct-to-consumer channels in over 180 countries. The company's Digital Subscriptions & Content segment includes Playboy.com, featuring exclusive content and membership services. PLBY has pursued an aggressive acquisition strategy in recent years, purchasing Honey Birdette, a luxury lingerie retailer with approximately 60 boutiques, and Dream, a direct-to-consumer sexual wellness brand. The company employs approximately 700 people and operates retail locations across the United States, Australia, and the United Kingdom. PLBY leverages the Playboy brand's global recognition while expanding into high-growth consumer categories, positioning itself as a modern lifestyle company targeting millennial and Gen Z consumers through omnichannel retail strategies and digital platforms.