PERI

Perion Network Ltd. operates as a global technology company specializing in digital advertising and marketing solutions. Headquartered in Holon, Israel, with offices across North America and Europe, the company provides advertising technology platforms that connect brands with consumers through multiple digital channels. Perion's business model centers on three primary pillars: search advertising through its WAVE platform, which powers Microsoft Advertising's search monetization; display and video advertising via its Undertone unit, delivering high-impact ad formats for premium publishers; and retail media solutions that enable e-commerce platforms to monetize their digital properties. The company serves Fortune 500 brands, agencies, and publishers through both self-service and managed-service offerings. Perion has expanded significantly through strategic acquisitions, including Undertone in 2020 and Hivestack in 2021, which added programmatic digital out-of-home advertising capabilities to its portfolio. The company operates as a demand-side platform (DSP) and supply-side platform (SSP), processing billions of advertising transactions monthly across connected TV, mobile, desktop, and emerging channels. Perion employs approximately 850 professionals globally and generated over $600 million in annual revenue as of recent fiscal reports. The company differentiates itself through its AI-powered SORT™ technology, which optimizes ad delivery and performance, and its comprehensive intelligent hub that integrates various advertising formats into a unified platform for advertisers and publishers.