IBTA

Ibotta is a performance-based marketing platform that connects brands with consumers through a mobile app offering cash back rewards on purchases. The company's technology platform enables consumer packaged goods brands to deliver digital promotions and measure their effectiveness across grocery, retail, and e-commerce channels. Ibotta partners with hundreds of brands and retailers, processing millions of transactions and providing valuable purchase data and consumer insights. The platform has expanded beyond its original receipt-scanning model to include linked loyalty card programs and direct retailer integrations.