Herc Holdings Inc.
Key Metrics
- Previous Close
- $168.10
- 52-Week Range
- $88.45 – $188.35
- Market Cap
- $5.40B
- P/E (TTM)
- 99.18
- EPS (TTM)
- 1.63
- Dividend Yield
- 1.67%
Advanced Metrics
- Price/Book
- 2.86
- PEG Ratio
- 0.07
- Return on Equity
- 2.58%
- Return on Assets
- 2.87%
- Gross Margin
- 31.94%
- Operating Margin
- 12.21%
- Profit Margin
- 1.01%
- Current Ratio
- 1.10
- Debt/Equity
- 5.06
- Total Debt
- $9.56B
- Free Cash Flow
- $502.88M
- Revenue Growth
- 20.20%
- Earnings Growth
- —
- Enterprise Value
- $14.92B
Market Snapshot
About
Herc Holdings Inc. operates as an equipment rental company serving construction, industrial, and infrastructure sectors across North America. Headquartered in Bonita Springs, Florida, the company provides rental equipment and services through a network of approximately 430 locations in the United States, Canada, and China. Herc offers a diverse fleet that includes aerial equipment, earthmoving machinery, material handling equipment, trucks, trailers, and climate control systems, along with complementary services such as equipment sales, parts, and repair operations.
The company serves a broad customer base spanning commercial and residential construction, industrial manufacturing, refineries, energy infrastructure, government agencies, and special events. Herc operates under the "Herc Rentals" brand following its 2016 spin-off from The Hertz Corporation, maintaining its position as one of North America's leading equipment rental providers. The business model emphasizes fleet optimization, strategic branch expansion, and technology-driven customer solutions including online ordering and equipment tracking systems.
Recent strategic initiatives focus on expanding the company's ProSolutions specialty offerings, which provide customized packages for complex projects, and growing its presence in high-demand markets. Herc employs approximately 6,500 team members and generates annual revenues exceeding $2.5 billion. The company competes in a fragmented market alongside both national chains and independent regional operators, differentiating itself through fleet quality, customer service, and integrated rental solutions.