HOOD

Robinhood Markets, Inc. operates a financial services platform that enables commission-free trading of stocks, ETFs, options, and cryptocurrency. The company pioneered the concept of zero-commission trading for retail investors, forcing the entire brokerage industry to eliminate trading commissions. Robinhood's mobile-first platform is designed for accessibility, particularly targeting younger and first-time investors. The company generates revenue primarily through payment for order flow, net interest revenue, and premium subscriptions (Robinhood Gold). The platform also offers retirement accounts, cash management, and a credit card. Founded in 2013 by Vladimir Tenev and Baiju Bhatt with the mission of democratizing finance, Robinhood is headquartered in Menlo Park, California. The company gained significant attention during the 2021 meme stock phenomenon involving GameStop and other heavily shorted stocks.