HNST

The Honest Company, Inc. designs, manufactures, and sells clean lifestyle products for babies, personal care, and household needs. Headquartered in Los Angeles, California, the company was founded in 2012 by actress Jessica Alba and Christopher Gavigan with a mission to provide safe, effective consumer products. Honest operates through two primary channels: its direct-to-consumer e-commerce platform and retail partnerships with major chains including Target, Amazon, Costco, and Whole Foods Market. The company's product portfolio spans over 135 items across diapers, wipes, skincare, bath products, vitamins, and cleaning supplies, all formulated without chemicals of concern and marketed as sustainable alternatives to conventional brands. Honest went public on the Nasdaq in May 2021 under the ticker symbol HNST. The company generates annual revenue in the $300-350 million range and employs approximately 560 people. In recent years, Honest has focused on expanding its retail distribution footprint, optimizing its product mix toward higher-margin categories, and strengthening its clean beauty and personal care offerings. The company faces competition from both established consumer packaged goods companies entering the clean products space and other digitally-native brands. Honest continues to emphasize product transparency, sustainability credentials, and its certified B Corporation status as key differentiators in the growing clean consumer products market.