HLLY

Holley Inc. designs, manufactures, and markets high-performance automotive aftermarket products for car and truck enthusiasts. Headquartered in Bowling Green, Kentucky, the company operates through multiple well-known brands including Holley, MSD, Flowmaster, APR, and Simpson Racing. Holley serves both the performance automotive and powersports markets, offering fuel systems, exhaust systems, engine components, intake manifolds, tuners, superchargers, and various other performance parts and accessories. The company distributes products through a multi-channel network that includes specialty retailers, wholesale distributors, original equipment manufacturers, and direct-to-consumer e-commerce platforms. Holley went public in November 2021 through a merger with Empower Ltd., a special purpose acquisition company. The company has grown significantly through strategic acquisitions, expanding its portfolio to cover a comprehensive range of performance categories. With manufacturing facilities across North America and operations extending internationally, Holley holds a prominent position in the fragmented automotive aftermarket industry. The company generates revenue exceeding $700 million annually and employs approximately 1,800 people. Holley's strategy focuses on leveraging its brand portfolio, expanding distribution channels, introducing innovative products, and pursuing accretive acquisitions to drive growth. The company benefits from strong brand recognition among automotive enthusiasts and a loyal customer base built over decades of market presence.