Harte Hanks, Inc.
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About
Harte Hanks, Inc. operates as a customer experience company providing marketing services and solutions across multiple channels. Headquartered in Chelmsford, Massachusetts, the company serves clients through two primary segments: Marketing Services and Customer Care. The Marketing Services segment delivers direct mail, email, and digital marketing campaigns, along with data analytics and fulfillment services. The Customer Care segment provides multichannel contact center solutions, including inbound and outbound customer service, technical support, and sales assistance. Harte Hanks employs approximately 1,500 people and operates facilities across the United States and internationally. The company serves clients in various industries, including financial services, healthcare, retail, telecommunications, and technology sectors. Founded in 1923 as a newspaper publisher, Harte Hanks transformed into a marketing services provider through strategic divestitures of its publishing assets. In recent years, the company focuses on streamlining operations and investing in digital capabilities to adapt to evolving client needs. Harte Hanks trades on the NYSE under the ticker symbol HHS. The company generates annual revenue in the range of $150-200 million and competes in the fragmented marketing services industry against both specialized boutique agencies and larger diversified marketing conglomerates. The organization emphasizes its integrated approach combining creative services, technology platforms, and execution capabilities.