GRPN

Groupon, Inc. operates a global e-commerce marketplace that connects consumers with local and national merchants through discounted deals and experiences. Headquartered in Chicago, Illinois, the company was founded in 2008 and went public in 2011. Groupon's platform offers deals across multiple categories including local services, travel, goods, and experiences such as restaurants, spas, hotels, and entertainment activities. The company operates through two primary segments: North America and International, serving millions of customers across approximately 15 countries. Groupon's business model generates revenue by taking a percentage of each transaction when customers purchase vouchers at significant discounts, typically ranging from 20% to 50% off regular prices. The platform serves as a marketing channel for merchants seeking to attract new customers while providing consumers with curated deals through its website and mobile applications. In recent years, Groupon has shifted its strategic focus toward becoming a more localized marketplace, emphasizing high-frequency categories and improving its merchant relationships. The company has streamlined operations by exiting certain international markets and reducing its workforce to enhance profitability. Groupon employs approximately 3,800 people globally and continues to refine its technology platform to improve user experience and merchant tools, while facing competition from both traditional advertising channels and emerging deal-focused platforms.