GOOG

Alphabet Inc. operates as a holding company with Google as its primary subsidiary, generating revenue predominantly through digital advertising, cloud computing, and technology services. Headquartered in Mountain View, California, the company employs over 180,000 people globally and maintains operations across six continents. Google's core products include the world's leading search engine, YouTube video platform, Android mobile operating system, Chrome browser, Gmail, and Google Maps, collectively serving billions of users. The company operates through two reportable segments: Google Services, which encompasses advertising, consumer subscriptions, and platforms, and Google Cloud, which provides infrastructure and productivity solutions to enterprise customers. Alphabet's "Other Bets" division invests in emerging technologies including autonomous vehicles through Waymo, life sciences via Verily, and connectivity initiatives. The company holds dominant market positions in search advertising, mobile operating systems, and online video, with Google Search processing over 90% of global search queries. Recent strategic priorities include artificial intelligence development, particularly generative AI through Bard and integration across products, expansion of cloud infrastructure to compete with Amazon and Microsoft, and advancement of quantum computing research. Alphabet reports annual revenue exceeding $280 billion, with advertising accounting for approximately 80% of total revenue, though cloud computing represents its fastest-growing segment.