DSP

Viant Technology Inc. is an advertising technology company that operates a people-based advertising platform. The company's self-service Demand Side Platform (DSP) enables marketers and advertising agencies to centrally manage and optimize digital advertising campaigns across various channels and formats. Viant specializes in identity resolution and data-driven advertising, helping advertisers reach specific audiences across connected TV, mobile, desktop, and other digital environments. The company serves brands, agencies, and other advertising buyers.