CXM

Sprinklr, Inc. provides a unified customer experience management platform enabling enterprises to manage customer interactions across multiple digital channels. The company's cloud-based software platform helps organizations listen to, engage with, and manage customer experiences across social media, messaging, chat, email, voice, and other channels. Sprinklr serves global enterprises including consumer brands, financial services companies, and other large organizations requiring enterprise-scale customer experience management. The platform provides social listening, social media management, advertising, content management, customer care, and analytics capabilities. Founded in 2009 by Ragy Thomas and headquartered in New York City, Sprinklr went public in 2021. The company benefits from comprehensive platform capabilities, large enterprise customer base, high switching costs, and growing demand for unified customer experience management. Sprinklr faces intense competition from Salesforce, Adobe, Oracle, Microsoft, and specialized vendors, along with challenges achieving consistent profitability amid sales and marketing investments. The company continues to invest in product development, AI capabilities, international expansion, and customer acquisition while working toward sustained profitability and growth.