CRM

Salesforce, Inc. is a global leader in customer relationship management software and enterprise cloud computing solutions. The company provides cloud-based applications for sales force automation, customer service, marketing automation, e-commerce, analytics, and application development. Salesforce's platforms include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, MuleSoft (integration), Tableau (analytics), and Slack (collaboration). The company serves businesses and organizations of all sizes across industries worldwide through subscription-based software-as-a-service models. Founded in 1999 by Marc Benioff and headquartered in San Francisco, California, Salesforce pioneered cloud-based CRM and enterprise software. The company has grown through product innovation and major acquisitions including MuleSoft, Tableau, and Slack. Salesforce benefits from market leadership, comprehensive platform, customer relationships, innovation culture, and ecosystem of developers and partners. The company faces competitive pressures from Microsoft, Oracle, SAP, and others, along with concerns about growth deceleration, profitability trade-offs, and integration complexities. Salesforce has refocused on profitability and operational efficiency while investing in AI capabilities. The company continues to innovate with generative AI, expand platform capabilities, and serve digital transformation initiatives.