CRI

Carter's, Inc. is a marketer of apparel for babies and young children, selling branded products through retail stores, e-commerce, and wholesale channels. The company designs and markets children's clothing under the Carter's, OshKosh B'gosh, Skip Hop, and Little Planet brands. Carter's operates retail stores in the United States, Canada, and Mexico, sells through its e-commerce sites, and distributes wholesale to mass retailers, department stores, and other customers. The company offers baby and children's apparel, accessories, bedding, shoes, and related products across newborn to size 14. Founded in 1865 and headquartered in Atlanta, Georgia, Carter's has built the leading market position in children's apparel in North America. The company benefits from trusted brands, broad distribution, vertical integration, and market leadership. Carter's faces challenges from declining birth rates pressuring its core market, competition from mass retailers and online companies, wholesale channel pressures, and promotional retail environment. The company has experienced top-line challenges and profitability pressures. Carter's continues to focus on brand marketing, product innovation, omnichannel capabilities, cost management, and adapting to changing consumer shopping patterns and demographics.