CHH

Choice Hotels International, Inc. is one of the world's largest lodging franchisors, operating hotel brands across the economy to upscale segments. The company franchises hotels under brands including Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Hotels, Ascend Hotel Collection, MainStay Suites, Suburban Studios, WoodSpring Suites, Radisson Hotels Americas, and others following the 2023 acquisition of Radisson Hotels Americas. Choice operates an asset-light business model, collecting franchise fees and royalties from hotel owners while providing reservation systems, marketing, and brand support. Founded in 1939 and headquartered in Rockville, Maryland, Choice has built one of the largest hotel franchise systems with thousands of properties primarily in North America. The company benefits from recurring franchise fees, strong brands in economy and midscale segments, extensive distribution, and the Choice Privileges loyalty program. Choice generates high-margin revenues and strong free cash flow returned to shareholders through dividends and buybacks. The company faces hotel industry cyclicality, competition from other franchisors, alternative accommodations including Airbnb, and franchise relationship management. Choice continues to grow through new hotel development, acquisitions, and brand portfolio optimization.