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The Cato Corporation operates specialty fashion apparel and accessories retail stores primarily in the southeastern United States, serving value-conscious women. The company operates under the Cato, Cato Fashions, It's Fashion!, It's Fashion Metro, and Versona brands, offering trend-relevant apparel at accessible prices. Cato stores typically locate in strip shopping centers in smaller towns and secondary markets, serving middle-income customers seeking affordable fashion. The company offers women's sportswear, dresses, suits, coats, shoes, and accessories. Founded in 1946 and headquartered in Charlotte, North Carolina, Cato has operated for decades as a value fashion retailer. The company owns substantially all of its store properties, providing real estate value. Cato faces significant challenges from e-commerce competition, changing consumer shopping behaviors, mall and shopping center traffic declines, and fast-fashion competitors. The company has experienced declining store counts, same-store sales pressures, and profitability challenges. Cato operates with conservative financial policies including no debt. The company continues to adapt its merchandising, store formats, and e-commerce capabilities to remain relevant in the challenging value fashion retail environment.