CART

Maplebear Inc., operating under the brand name Instacart, is a leading online grocery delivery and pickup service platform in North America. Headquartered in San Francisco, California, the company partners with grocery retailers, specialty food stores, and pharmacies to provide same-day delivery services to millions of customers. Instacart's marketplace platform connects shoppers with personal shoppers who pick and deliver orders from local stores, typically within hours of placing an order. The company operates across thousands of cities in the United States and Canada, partnering with major grocery chains, regional supermarkets, and specialty retailers to offer extensive product selection and convenience. Instacart generates revenue through delivery fees, service charges, subscription memberships (Instacart+), and advertising services sold to consumer packaged goods brands seeking visibility on its platform. The company's technology platform includes mobile apps and website interfaces that enable browsing, ordering, real-time order tracking, and communication with personal shoppers. Instacart has expanded its enterprise solutions to include white-label e-commerce platforms and fulfillment technology licensed to retailers seeking to build their own online grocery capabilities. The company has become a significant player in the rapidly growing online grocery market, particularly accelerated by changing consumer shopping behaviors.