CARG

CarGurus, Inc. is a leading online automotive marketplace that connects buyers and sellers of new and used vehicles. Headquartered in Cambridge, Massachusetts, the company operates digital platforms that help consumers research, price, and find vehicles from dealerships and private sellers across the United States and internationally. CarGurus utilizes proprietary algorithms and data analytics to provide users with vehicle listings ranked by deal quality, helping shoppers identify the best values based on market conditions, vehicle history, and pricing trends. The platform features millions of vehicle listings, dealer reviews, pricing analysis tools, and educational content to empower informed purchasing decisions. CarGurus generates revenue primarily through subscription-based advertising services sold to automotive dealers who gain enhanced visibility and lead generation opportunities on the platform. The company also operates in Canada and the United Kingdom, expanding its international presence in the digital automotive marketplace sector. CarGurus has acquired complementary businesses including digital retail and wholesale platforms to broaden its service offerings across the automotive transaction lifecycle. The company invests in technology development to enhance user experience, improve matching algorithms, and expand its digital automotive ecosystem.