BLZE

Backblaze, Inc. is a cloud storage and cloud backup company providing affordable, accessible, and scalable cloud storage solutions for businesses and consumers. Headquartered in San Mateo, California, Backblaze offers two primary services: B2 Cloud Storage, an object storage service competing with Amazon S3 and other cloud storage providers, and Computer Backup, an unlimited backup service for PCs and Macs. The company has built infrastructure specifically optimized for storage workloads, enabling competitive pricing compared to hyperscale cloud providers. Backblaze B2 Cloud Storage provides S3-compatible object storage for storing any type of data including backups, archives, media files, application data, and data lakes. The service targets businesses seeking cost-effective cloud storage with straightforward pricing, no egress fees for many use cases, and easy integration with applications and workflows. Backblaze positions B2 as offering significantly lower costs than AWS S3, Azure Blob Storage, and Google Cloud Storage for many workloads. The Computer Backup service provides unlimited automatic backup for personal computers and Macs for a flat monthly fee, targeting individuals and small businesses seeking simple, reliable backup protection. The company operates a SaaS business model generating recurring revenue from monthly subscriptions. Backblaze has built custom data center infrastructure including proprietary storage pod designs that optimize cost per terabyte, enabling the company to offer competitive pricing while maintaining margins. The company serves hundreds of thousands of customers storing billions of files and exabytes of data. Backblaze competes against hyperscale cloud providers (AWS, Microsoft Azure, Google Cloud), traditional backup vendors (Carbonite, Acronis), and cloud storage specialists (Wasabi, Cloudflare R2). Differentiation comes from transparent, affordable pricing, ease of use, customer-friendly terms (no egress fees in many scenarios), and focus on storage-optimized infrastructure. Success depends on customer acquisition and retention, scaling infrastructure efficiently, maintaining competitive cost structure, expanding B2 Cloud Storage adoption, and establishing Backblaze as a viable alternative to expensive hyperscale storage for specific use cases.