BLSH

Bullish is a cryptocurrency exchange providing institutional-grade digital asset trading services with deep liquidity and advanced trading technologies. The company operates a centralized cryptocurrency exchange offering spot and derivatives trading across major digital assets including Bitcoin, Ethereum, and other cryptocurrencies. Bullish is backed by Block.one, the company behind the EOS blockchain, and went public through SPAC merger in 2021. The exchange emphasizes regulatory compliance, security, and institutional-quality infrastructure to serve professional traders and institutional investors. Headquartered in Gibraltar with operations globally, Bullish aims to combine the security and oversight of regulated exchanges with the innovation of cryptocurrency markets. The company faces intense competition from established cryptocurrency exchanges including Coinbase, Binance, and traditional financial institutions entering digital asset markets. Bullish operates in an uncertain regulatory environment with evolving rules across jurisdictions. The company has struggled with liquidity, user adoption, and market share against dominant competitors. Bullish continues to invest in platform development, liquidity provision, and regulatory relationships, though its path to success remains highly uncertain.