BKNG

Booking Holdings Inc. is one of the world's leading online travel companies, operating multiple brands that facilitate travel reservations and related services globally. Headquartered in Norwalk, Connecticut, Booking Holdings' portfolio includes Booking.com (the flagship global accommodation booking platform), Priceline (focused on the U.S. market), Agoda (strong in Asia-Pacific), Kayak and momondo (metasearch services comparing travel options), OpenTable (restaurant reservations), and Rentalcars.com (car rental bookings). Together, these brands serve hundreds of millions of travelers annually across virtually every country worldwide. Booking.com, the company's largest brand, operates a global accommodation marketplace connecting travelers with hotels, vacation rentals, apartments, and other lodging options. The platform uses sophisticated technology, extensive property inventory, competitive pricing, user reviews, and localized service in over 40 languages to deliver comprehensive booking solutions. The business model is primarily agency-based, earning commissions on bookings rather than purchasing inventory, resulting in asset-light operations with strong cash generation. Booking Holdings has invested heavily in technology including AI-powered personalization, fraud detection, customer service automation, and mobile applications that enhance user experience and operational efficiency. The company generates revenue primarily from accommodation commissions, with additional income from advertising, car rentals, restaurant reservations, and ancillary services. Booking Holdings faced unprecedented challenges during the COVID-19 pandemic with global travel restrictions, but has recovered strongly as travel demand rebounded. The company competes with Expedia Group, Airbnb (in accommodations), Google (in metasearch and direct booking), and traditional travel agencies. Booking Holdings differentiates through its global scale, technology capabilities, extensive property supply, trusted brands, and ability to serve diverse traveler needs across geographies and accommodation types. The company continues investing in technology, supply expansion, direct customer relationships, and alternative accommodations to drive growth and maintain leadership in the massive global travel market.