BKKT

Bakkt Holdings, Inc. operates a digital asset platform providing institutional and consumer solutions for cryptocurrency trading, custody, and commerce. The company offers cryptocurrency trading through regulated market infrastructure, custody services for digital assets, and consumer applications enabling cryptocurrency transactions and loyalty program integration. Bakkt was founded by Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, and went public through SPAC merger in 2021. The company operates regulated cryptocurrency futures and options markets and provides technology enabling merchants and brands to integrate digital assets into their platforms. Headquartered in Alpharetta, Georgia, Bakkt has faced challenges including slower-than-expected institutional adoption, cryptocurrency market volatility, and competitive pressures. The company has pivoted strategy multiple times, including partnerships for crypto-linked debit cards and acquisitions to expand capabilities. Bakkt operates in the evolving and uncertain cryptocurrency regulatory environment with unclear pathways to profitability. The company continues to invest in product development, partnerships, and use cases bridging traditional finance and digital assets, though its future remains highly uncertain.