BIRK

Birkenstock Holding plc is a German footwear company famous for its signature contoured cork footbed sandals combining comfort, quality, and distinctive style. Founded in 1774, Birkenstock has evolved from a family-owned German manufacturer into a global lifestyle brand selling sandals, shoes, and accessories in over 90 countries. The company's iconic two-strap Arizona and Boston clog models have achieved cult status among diverse consumer groups. Birkenstock products feature orthopedic footbeds made from natural materials including cork, latex, and jute, emphasizing comfort and foot health. The brand has experienced renewed popularity in recent years, expanding beyond its historical outdoor and comfort-focused customer base to fashion-conscious consumers. Birkenstock went public in 2023 at a significant valuation backed by L Catterton, the private equity firm that acquired majority ownership in 2021. Headquartered in Linz am Rhein, Germany, the company operates manufacturing facilities in Germany and Portugal. Birkenstock benefits from brand heritage, product quality, and pricing power but faces challenges from fashion cyclicality and manufacturing capacity constraints. The company continues to invest in production expansion, retail presence, and brand marketing.