BBBY

Bed Bath & Beyond Inc. was a retailer of home goods including bed linens, bath items, kitchen textiles, and home décor operating through its namesake stores and specialty banners. The company filed for bankruptcy in 2023 and liquidated its retail operations after years of declining sales, market share losses to e-commerce and discount competitors, and strategic missteps. The company failed to effectively compete against Amazon, Target, and off-price retailers while struggling with merchandising decisions and supply chain challenges. Bed Bath & Beyond's iconic "20% off" coupons and extensive product selection once made it a dominant home goods destination, but the company fell behind in digital transformation and customer experience. After bankruptcy, the Bed Bath & Beyond brand and intellectual property were acquired by Overstock.com (now Beyond, Inc.), which relaunched it as an online-only retailer. The stock represents the liquidated original company and trades with minimal value, serving as a cautionary tale about retail disruption and execution challenges. Investors should note this security represents a defunct company with no ongoing operations.