ASUR

Asure Software provides cloud-based human capital management and workspace management software serving small and mid-sized businesses managing payroll processing, tax compliance, time and attendance tracking, benefits administration, and space optimization. Headquartered in Austin, Texas, Asure operates through two primary business segments: human capital management software replacing manual payroll processing and HR administration with integrated cloud platforms automating compliance, tax filings, and employee self-service functions; and workspace management solutions including visitor management systems, space utilization analytics, and desk booking platforms helping organizations optimize real estate usage particularly as hybrid work models become prevalent. The company targets businesses with 5-500 employees seeking cost-effective alternatives to enterprise HCM systems from ADP, Paychex, and Workday, offering comparable functionality through simpler implementations and lower total ownership costs. Asure generates recurring software-as-a-service revenues through subscription fees typically ranging from $10-30 per employee monthly for HCM solutions, plus transaction-based revenues from payroll tax filing services and benefits administration. The company reported annual revenues of approximately $100-120 million serving over 15,000 customers across industries including professional services, retail, restaurants, healthcare, and manufacturing. Asure grew through strategic acquisitions consolidating fragmented payroll and HR software markets, including purchasing Evolution Payroll and iSolved HCM assets expanding customer bases and product capabilities. Recent initiatives emphasize cross-selling opportunities offering workspace management solutions to existing HCM customers managing office environments, developing mobile applications supporting remote workforce management, and expanding integration partnerships connecting Asure platforms with accounting software, applicant tracking systems, and benefits carriers.