APPS

Digital Turbine, Inc. operates as a mobile application and content delivery platform company, connecting mobile device manufacturers, wireless carriers, and application developers. Headquartered in Austin, Texas, the company specializes in mobile application discovery and distribution technology that enables partners to monetize devices by preloading and recommending applications to end users. Digital Turbine's core platform includes Ignite, its on-device media solution that delivers customized app recommendations and content, and AdColony, its mobile advertising platform acquired in 2021 for approximately $400 million. The company also operates SingleTap, which provides carrier content portals and billing solutions. Digital Turbine serves major mobile operators and original equipment manufacturers globally, with its software installed on hundreds of millions of devices worldwide. The company generates revenue through a performance-based model, earning fees when users install or engage with recommended applications, as well as through advertising impressions and content transactions. In recent years, Digital Turbine has pursued an aggressive acquisition strategy to expand its capabilities, including the 2022 acquisition of Appreciate for $150 million, adding mobile user acquisition and retargeting technology. The company competes in the mobile growth and monetization sector alongside companies like ironSource and AppLovin, positioning itself as an end-to-end platform for app distribution and mobile advertising across the application lifecycle.