APP

AppLovin Corporation operates as a leading mobile app technology company that provides software solutions for mobile app developers to grow their businesses. Headquartered in Palo Alto, California, the company was founded in 2012 and operates through two primary segments: Software Platform and Apps. The Software Platform segment offers AppLovin Core technologies, including AppDiscovery, a marketing platform that helps developers acquire users, and MAX, a monetization platform that optimizes ad revenue through in-app advertising. The Apps segment consists of over 200 free-to-play mobile games that generate revenue through in-app purchases and advertising. AppLovin serves more than 410 billion daily ad impressions across its network and supports thousands of mobile app developers globally. The company went public in April 2021 through an initial public offering on NASDAQ under the ticker symbol APP. In recent developments, AppLovin has significantly expanded its advertising technology capabilities through the introduction of AXON, its proprietary AI-powered advertising engine that enhances campaign performance and user acquisition. The platform has demonstrated strong market position in mobile gaming advertising and app monetization, competing with major digital advertising platforms. AppLovin employs approximately 1,800 people and generates billions in annual revenue, primarily from advertising and in-app purchases across its gaming portfolio and third-party developer network.