American Outdoor Brands, Inc.
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About
American Outdoor Brands, Inc. designs, manufactures, and sells outdoor products and accessories for outdoor enthusiasts. Headquartered in Columbia, Missouri, the company operates through two primary segments: Outdoor Products & Accessories and Shooting Sports Products. The Outdoor Products & Accessories segment offers hunting, camping, and personal safety equipment under brands including BOGgear, Bubba Blade, and Lockdown, while the Shooting Sports Products segment provides laser aiming devices, electronic hearing protection, and related accessories through brands such as Crimson Trace and Caldwell. American Outdoor Brands distributes its products through sporting goods retailers, outdoor specialty stores, independent dealers, e-commerce platforms, and mass merchants across North America and internationally. The company emerged as an independent entity in August 2020 following its spin-off from Smith & Wesson Brands, Inc., allowing it to focus exclusively on outdoor lifestyle products beyond firearms. Since the separation, American Outdoor Brands has pursued strategic acquisitions to expand its product portfolio and market reach within the outdoor recreation industry. The company employs approximately 500 people and operates manufacturing and distribution facilities in multiple locations. Its diverse brand portfolio positions it to serve various segments of the outdoor recreation market, from hunting and fishing to camping and general outdoor activities.