Amaze Holdings, Inc. Common Stock
Key Metrics
Market Snapshot
About
Amaze Holdings, Inc. (AMZE) is a technology company based in Costa Mesa, California, operating an integrated commerce platform designed to serve creators, brands, and consumers. The company was originally founded as Fresh Vine Wine in 2019 and underwent a significant transformation, changing its name to Amaze Holdings in March 2025 as it expanded its business focus beyond its original wine operations.
The company makes money through two primary segments. The core of its business is an end-to-end commerce platform that enables creators and small businesses to sell products and offer subscriptions. This platform provides tools for building customizable online storefronts, processing payments, managing merchandise, and analyzing performance, streamlining the entire process of selling physical goods, digital content, and recurring services. This segment targets a diverse range of digital entrepreneurs.
In addition to its software platform, the company continues to operate a wine products segment. This business involves the sale of wines through both wholesale distribution and direct-to-consumer channels across the United States and Puerto Rico, catering to mass market customers. This segment represents the company's original operational history before its strategic pivot towards building a broader creator commerce ecosystem.