AMPL

Amplitude, Inc. operates a digital analytics platform that helps companies optimize their products and customer experiences through detailed behavioral data analysis. Headquartered in San Francisco, California, the company was founded in 2012 and serves over 2,600 customers across various industries including financial services, media, e-commerce, and technology. Amplitude's core product, the Amplitude Analytics platform, enables businesses to track user behavior, measure product engagement, and make data-driven decisions to improve customer retention and growth. The company also offers Amplitude Experiment for A/B testing and feature management, and Amplitude CDP (Customer Data Platform) for unified customer data management. In 2021, Amplitude completed its initial public offering on the NASDAQ under the ticker symbol AMPL. The company employs approximately 1,000 people globally and generated $267 million in revenue for fiscal year 2023. Notable customers include major brands such as NBCUniversal, Walmart, and Ford Motor Company. Amplitude competes in the digital analytics market alongside companies like Google Analytics, Adobe Analytics, and Mixpanel. The company continues to invest in artificial intelligence and machine learning capabilities to enhance its predictive analytics offerings and expand its self-service analytics tools for product teams across organizations of all sizes.