ADV

Advantage Solutions Inc. provides outsourced sales, merchandising, and marketing services to consumer goods manufacturers and retailers across North America. Headquartered in Irvine, California, the company operates through two primary segments: Sales and Marketing, which offers brand representation, retail merchandising, and in-store demonstrations; and Foodservice, which serves the hospitality and restaurant industries. ADV employs approximately 65,000 associates and maintains relationships with over 1,000 manufacturers and nearly all major North American retailers. The company was formed through the 2020 merger of Advantage Solutions and Karman Topco, which combined complementary capabilities in retail services and foodservice distribution. ADV generates annual revenue exceeding $4 billion and maintains a presence in thousands of retail locations, providing services ranging from product sampling and demonstration to category management and e-commerce solutions. The company has strategically expanded its digital commerce capabilities to support brands navigating the shift to online retail, including enhanced analytics and omnichannel marketing services. As a leading business solutions provider in the consumer goods industry, ADV serves as a critical intermediary connecting manufacturers with retail customers, helping brands optimize their in-store and digital presence while assisting retailers in managing product categories and improving shoppers' experiences.