PUBM

PubMatic, Inc. operates a digital advertising technology platform that enables publishers to monetize their content through automated ad transactions. Headquartered in Redwood City, California, and founded in 2006, the company provides a cloud-based sell-side platform (SSP) that connects digital content creators with advertisers through real-time programmatic auctions. PubMatic serves over 1,200 publishers globally, including major media companies, and processes billions of ad impressions daily across multiple formats including display, video, mobile, and connected TV (CTV). The company generates revenue primarily through a take-rate model, earning a percentage of the advertising spend that flows through its platform. PubMatic maintains a significant position in the independent SSP market, competing against both standalone platforms and integrated ad tech solutions offered by larger technology companies. The company has strategically expanded its CTV and omnichannel capabilities, positioning itself to capitalize on the shift in advertising dollars from traditional linear television to streaming platforms. With approximately 900 employees worldwide, PubMatic operates offices across North America, Europe, Asia, and Australia. The company went public on the Nasdaq in December 2020 under the ticker symbol PUBM. Recent developments include continued investment in identity solutions and privacy-focused advertising technologies as the industry adapts to the deprecation of third-party cookies and evolving data regulations.