PTON

Peloton Interactive, Inc. operates as a connected fitness platform that combines hardware, software, and content to deliver interactive fitness experiences. Headquartered in New York City, the company was founded in 2012 and went public in 2019. Peloton sells premium stationary bikes and treadmills equipped with touchscreen displays that stream live and on-demand workout classes across multiple disciplines including cycling, running, strength training, yoga, and meditation. The company operates on a hybrid revenue model, generating income from upfront equipment sales and recurring subscription fees for its all-access membership, which provides unlimited access to its content library and instructor-led classes. Peloton maintains production facilities and showrooms across North America, Europe, and Australia, serving a global member base. The company employs thousands of fitness instructors, content producers, engineers, and support staff. In recent years, Peloton has expanded beyond its core bike offering by introducing the Peloton Tread, Peloton Guide strength training device, and Peloton Row rowing machine. The company also offers an app-only membership tier for users without Peloton equipment. Following pandemic-era growth surges and subsequent demand normalization, Peloton has undertaken significant restructuring efforts, including workforce reductions, manufacturing partnerships, and retail strategy adjustments to optimize operations and return to profitability.