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PSQ Holdings, Inc. operates as a publicly traded company following its business combination with PublicSquare, a platform that connects consumers with businesses sharing their values. The company operates PublicSquare, a commerce and payments ecosystem that facilitates transactions between consumers and merchants aligned with "life, family, and freedom" values. The platform serves as both a marketplace and discovery engine, featuring thousands of businesses across various categories including retail, services, and e-commerce. PublicSquare generates revenue through merchant subscriptions, transaction fees, and advertising services. The company completed its merger with Colombier Acquisition Corp in July 2023, transitioning to public markets under the ticker PSQ. Since going public, PSQ Holdings has expanded its ecosystem through strategic initiatives including the launch of payment processing services and the development of financial technology solutions tailored to its merchant base. The platform reports over two million consumer members and thousands of business partners across the United States. The company positions itself as an alternative to traditional e-commerce platforms, emphasizing its values-based approach to connecting buyers and sellers. Headquartered in Florida, PSQ Holdings continues to develop technology infrastructure to support its growing marketplace while expanding merchant categories and geographic reach across domestic markets.