PINS

Pinterest, Inc. operates a visual discovery and social media platform that enables users to find and save ideas through images, videos, and links called "Pins." Headquartered in San Francisco, California, the company was founded in 2010 and went public in 2019. Pinterest's platform serves over 450 million monthly active users globally who use the service for inspiration across categories including home décor, fashion, recipes, travel, and DIY projects. The company generates revenue primarily through digital advertising, allowing businesses to reach users through promoted pins, video ads, and shopping features. Pinterest holds a unique position in the social media landscape by focusing on discovery and planning rather than social networking, with users demonstrating high purchase intent. The platform has expanded its e-commerce capabilities through features like Pinterest Lens, a visual search tool, and enhanced shopping functionalities that enable direct product purchases. In recent years, the company has invested heavily in artificial intelligence and machine learning to improve content recommendations and ad targeting. Pinterest employs approximately 3,800 people and maintains offices across North America, Europe, and other international markets. The company faces competition from larger social media platforms and e-commerce sites but differentiates itself through its inspiration-focused user experience and strong appeal to consumers in planning mode.