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MINISO Group Holding Limited

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MINISO Group Holding Limited is a global value retailer offering trendy lifestyle products at affordable prices. The company designs and sells a wide range of consumer goods including household items, cosmetics, food, drinks, toys, and electronics through a network of thousands of stores worldwide. Founded in China, MINISO has expanded rapidly across Asia, Europe, the Americas, and other international markets through a partner-operated store model. The company emphasizes product design collaboration, fast inventory turnover, and an engaging in-store shopping experience.