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Holley Inc.

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Holley Inc. designs, manufactures, and markets automotive aftermarket performance products for car and truck enthusiasts. Headquartered in Bowling Green, Kentucky, the company operates as a leading platform in the enthusiast vehicle sector, serving both do-it-yourself consumers and professional builders. Holley's portfolio includes iconic brands such as Holley Performance Products, MSD Performance, Flowmaster, APR, Simpson Racing, and Accel, offering fuel systems, engine components, exhaust systems, nitrous systems, superchargers, ignition systems, and vehicle electronics. The company distributes products through a diversified network of retailers, distributors, and direct-to-consumer channels, maintaining a significant presence in the estimated $40 billion North American automotive performance parts and accessories market. Holley went public in November 2021 through a merger with Empower Ltd., a special purpose acquisition company (SPAC), and trades on the New York Stock Exchange. The company has pursued an active acquisition strategy to expand its brand portfolio and technical capabilities, consolidating its position as a comprehensive supplier to the performance automotive community. With manufacturing facilities across North America and a catalog exceeding thousands of SKUs, Holley serves professional racing teams, automotive OEMs, and millions of vehicle enthusiasts who modify and enhance their cars and trucks for improved performance, sound, and appearance.