HEPS

Hepsiburada operates Turkey's leading e-commerce platform, connecting millions of customers with sellers through its marketplace model. Headquartered in Istanbul, the company was founded in 2000 and has grown to become one of Turkey's most recognized digital commerce brands. The platform offers over 30 million products across more than 30 categories, including electronics, home goods, fashion, and groceries, serving approximately 9 million active customers. Hepsiburada operates both a first-party retail model and a third-party marketplace, with the latter generating the majority of gross merchandise value through its network of over 50,000 merchants. The company provides integrated services including HepsiJet for last-mile delivery, HepsiGlobal for cross-border trade, HepsiExpress for quick commerce, and HepsiPay for digital payments. In 2021, Hepsiburada completed its initial public offering on Nasdaq, becoming the first Turkish company to directly list on a major U.S. exchange. The company employs thousands of people and operates fulfillment centers and delivery hubs across Turkey to support its logistics network. Hepsiburada competes in Turkey's growing e-commerce market against local and international players, leveraging its established brand recognition, technology infrastructure, and comprehensive ecosystem of services to maintain its market position.