HDL

SUPER HI INTERNATIONAL HOLDING LTD. operates as a food and beverage company specializing in the production and distribution of seasoning products in China. Headquartered in Fujian Province, the company manufactures and sells a diverse range of condiments, sauces, and food additives primarily serving both retail consumers and food service businesses throughout mainland China. The company's product portfolio includes soy sauce, oyster sauce, vinegar, chicken powder, and various compound seasonings marketed under its proprietary brands. SUPER HI maintains manufacturing facilities in Fujian Province, where it conducts production, quality control, and distribution operations. The company distributes its products through multiple channels including supermarkets, convenience stores, traditional wholesale markets, and food service establishments such as restaurants and hotels. As a mid-sized player in China's fragmented condiments industry, SUPER HI competes with both large national brands and numerous regional manufacturers by focusing on quality consistency and regional market penetration. The company has emphasized expanding its distribution network in lower-tier cities and developing new product formulations to meet evolving consumer preferences for health-conscious and premium seasoning options. Recent operational focus includes modernizing production capabilities and strengthening its supply chain management to improve margins and market responsiveness in the competitive Chinese condiments sector.