BULL

Webull Corporation is a financial technology company providing commission-free online brokerage services and investing platforms primarily serving individual retail investors. Headquartered in St. Petersburg, Florida, with significant operations in China (parent company Futu Holdings), Webull offers a mobile and web-based trading platform enabling commission-free trading of stocks, ETFs, options, and cryptocurrencies. The company has grown rapidly by targeting millennial and Gen Z investors with user-friendly technology, educational resources, and competitive features. Webull's platform provides advanced charting tools, technical analysis capabilities, paper trading for practice, extended trading hours, fractional share investing, margin trading, and social features including idea sharing and community interaction. The company monetizes through payment for order flow (directing trades to market makers who pay for execution), interest on margin lending, securities lending revenue, premium subscription services (Webull Pro), cryptocurrency trading spreads, and other ancillary revenue streams. Webull has differentiated through offering advanced charting and technical analysis tools typically found on professional platforms, making sophisticated trading capabilities accessible to retail investors at no commission. The online brokerage industry is intensely competitive with established players including Robinhood, Charles Schwab, Fidelity, Interactive Brokers, and traditional brokers offering commission-free trading. Webull competes through technology features, user experience, educational content, promotional offers (free stock promotions for new accounts), and building community engagement. The company faces regulatory scrutiny common to all brokers around payment for order flow practices, gamification concerns, options trading approval processes, and customer protection. Webull went public via SPAC merger. Success depends on user acquisition and retention, increasing assets under management, expanding revenue per user through margin, premium services, and crypto trading, maintaining regulatory compliance, and differentiating in crowded markets. The company benefits from continued retail trading interest and younger generations entering investing, but faces competition from well-capitalized competitors and evolving regulatory landscapes affecting revenue models.