BRZE

Braze, Inc. is a leading customer engagement platform that enables companies to build and orchestrate personalized, real-time experiences across multiple channels including mobile apps, web, email, SMS, and connected devices. Headquartered in New York City, Braze provides a comprehensive cloud-based platform that helps brands engage with customers throughout their lifecycle, from acquisition through retention and loyalty. The company serves thousands of customers across industries including media and entertainment, e-commerce, financial services, travel and hospitality, and quick-service restaurants. Braze's platform combines several capabilities: real-time data ingestion and activation allowing immediate response to customer behaviors; sophisticated audience segmentation and targeting based on behavioral data, preferences, and predictive analytics; cross-channel message orchestration executing campaigns across email, push notifications, in-app messages, SMS, and other channels; A/B testing and optimization tools; and analytics measuring engagement and campaign effectiveness. The platform emphasizes real-time capabilities enabling brands to respond immediately to customer actions, creating contextually relevant experiences that drive engagement, conversions, and retention. Braze operates a SaaS business model generating subscription revenue based on monthly active users or message volumes. The company serves major global brands seeking to improve customer engagement, reduce churn, and increase lifetime value through personalized communication. Braze competes with Adobe (Marketo, Campaign), Salesforce Marketing Cloud, Iterable, Airship, and other marketing automation and customer engagement platforms. Differentiation comes from real-time capabilities, ease of use for marketers, sophisticated personalization, comprehensive cross-channel orchestration, and focus on mobile-first engagement. The company went public in 2021 and has grown rapidly while working toward profitability. Success depends on customer acquisition and retention, expanding within existing customers, product innovation maintaining technology leadership, demonstrating ROI through improved engagement metrics, and competing effectively in the large and growing marketing technology market. Braze benefits from secular trends toward digital engagement, personalization, and data-driven marketing.